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Price and Value
Spot On.
I have long argued that the idea of charging cost plus margin, by the hour/day is for the birds. Value is where it is at. The challenge is having enough belief in yourself that you consider what you have to offer is worth it. It’s a big hurdle that Shawn is hitting head on. Good for him. Now if I could do the same for myself !!!! 
cost-value-price
Cost is the time and money it takes to make the product.Price is what you sell the product for. (Assuming it’s higher than your cost, then the difference is your profit.) Value is what your product is worth in the eyes of the people who buy it.
Source : Shawn Blanc (http://shawnblanc.net/2015/07/the-art-of-price-and-value/)