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Lost In Translation
And Found In Illustration
It’s an uphill battle because the two sides are often speaking different languages. Impressions, amplification, reach, true reach, audience, fans, followers and engagement are not as clearly defined to everyone as they may be to those of you reading this paper. It’s like having dinner with a bunch of people in the health care industry who are talking HCAHPS, HIPAA requirements and ACOs – the details are lost in translation, and if you were asked to remember what you heard the next day, you’d be S.O.L.
The source of the quote above doesn’t matter. what matters is over and over again how we fail to understand who we are talking to and how they are observing. There is no point broadcasting if there is nobody receiving.