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The Future of Personalization
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Don’t get too excited - it’s a McKinsey paper.
The future of personalization - and how to get ready for it.
- Physical spaces will be ‘digitized’
- Empathy will scale
- Brands will use ecosystems to personalize journeys end-to-end
… wait - what?
“Empathy will scale.”
You can’t make this stuff up. Talk about buzzword compliance!
Then - when I was looking for a suitable image to use for this post … I came across this doozy from Sitecorp.
Good Grief!
Language McKinsey Sitecorp archive.pf.business