May 11, 2022

The Future of Personalization


Don’t get too excited - it’s a McKinsey paper. 

The future of personalization - and how to get ready for it.

  • Physical spaces will be ‘digitized’
  • Empathy will scale
  • Brands will use ecosystems to personalize journeys end-to-end

… wait - what?

“Empathy will scale.”

You can’t make this stuff up. Talk about buzzword compliance!

Then - when I was looking for a suitable image to use for this post … I came across this doozy from Sitecorp.

Content is empathy at scale.

Good Grief!

Language McKinsey Sitecorp

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