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People: Evelyn
“We quit taking credit cards because of the fees.”
“Couldn’t you have passed the fees back to customers that wanted to use credit?”
“That would have been too complicated.”
“And now you are closing down because there aren’t enough customers?”
“Yes.”
Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
Mark Cuban
Travels Without Charley archive.pf.business