People typically ask me how I can help them. My honest answer? I can't tell you until I understand you and your business a little more, so to cut through that dance, and before you read about me, let's find out about you. This is where we start.

John Philpin works in the messy middle where people bump into technology — helping organisations move from systems of record to systems of engagement.

Built on Structured Thought: making the invisible visible, and turning complexity into things people can actually use.