August 26, 2020

Dear Podcast Creator,

We’d like to share some updates that help improve the experience for your listeners on Apple Podcasts and make it easier to manage your content.

Search Enhancements: International Expansion

Today on Apple Podcasts listeners can now discover shows and episodes by searching audio in 10 more languages in addition to English:

Danish Dutch French German Japanese Korean Norwegian Russian Spanish Swedish

With this enhancement, listeners can easily search for and find shows by title, topic, guest, host, and more with just a few taps.

Moreover, we are expanding host and guest images across show and episode pages for a subset of shows in French, German, Japanese, Russian, and Spanish, making it easier to find related content to help fans dive deeper into the listening experience.

These features are routinely added to more shows. To prepare your show for eligibility:

Sign in to Podcasts Connect to review and accept the latest Terms of Service if needed.

Identify the appropriate language in the show RSS feed.

If your show page already displays a Hosts & Guests section and you’d like to update or add images, contact us.**

Podcaster Support Updates

We’ve enhanced Podcaster Support and published dozens of new articles to make it easier than ever to find the answers to your questions.

These resources will guide you through every step of your journey as a podcast creator — from brainstorming your show’s idea to generating and submitting a podcast RSS feed. You will also find valuable resources on how to monitor your show’s performance and optimize your marketing strategy.

Best regards, The Apple Podcasts team


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