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Back To Basics - it’s About Being Better.
The nature of people is that we want to get
better and better things
for less money
faster and faster
That is the landscape we are competing in.
Lower and lower prices never ends well … ask photographers, copy writers and graphic artists.
Likewise faster and faster introduces a raft of potential issues
So, all you rally have left is ‘better’.
Time enhancement … better results, better experience. THAT’s differentiation.
Rule ‘N’ … if what you get paid to do can be delivered across the internet, then someone else can do exactly the same thing.
They will probably do it for less money.
They will likely do it faster,
So your differentation is ‘better’
If your job can be done by someone who doesn’t;
Speak your language
Have your training or education
Know your connections
Live anywhere near you
What value are you bringing?
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