October 15, 2018

Adobe’s $4.75 Billion Acquisition Of Marketo

… A Huge Win For Vista Equity

“Marketo was not Adobe’s only big acquisition this year. In May, Adobe acquired e-commerce company Magento for $1.6 billion.”

The Full Story

My Thoughts

DANG!!!

Totally missed them buying Magento.

They do seem to be very strategic in how they are going about this. Something that wasn’t entirely obvious when they bought Omniture - what 10 years ago? And then Neolane 5 years later.

business.of.tech

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How Adobe’s $4.75 Billion Acquisition Of Marketo Was A Huge Win For Vista Equity “Marketo was not Adobe’s only big acquisition this year. In May, Adobe acquired e-commerce company Magento for $1.6 billion.” The Full Story