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Platforms
Perhaps the most overused word in technology today. No - you can’t just start calling your app or web site a platform … that is NOT what a platform is.
But - if you get it right - and you are in the tech business - a platform is what you should be building. Should, because the chances are that you haven’t built it already. Trust me.
Why ? Because when Marc Andreesen said that software is eating the world - he might have meant platforms.