December 9, 2015

Temporaly Challenged

Brands don’t mean what they used to mean. They’re now experiential.

Source : Brian Solis (http://www.briansolis.com/2015/12/heres-marketing-prediction-serves-clarion-call/)

I don’t disagree that they should be, but I think most of them are a long way from that.

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Platform Thinking - 2015 A nice summary of some of the best (platform) thinking from Sangeet Paul Choudary Source : Platformed