September 9, 2015

Marketing Has A Problem

I’ve been in it a long time. It always has. But. Despite what your CMO would have you believe - it isn’t getting better. Just a few choice articles from ONE source [ Venture Beat ].

• Campaigns are so yesterday — marketing today must focus on the customer experience
• 60% of martech companies don’t list pricing publicly
• Malcolm Gladwell: the Snapchat problem, the Facebook problem, the Airbnb problem

The average person under 25 is texting more each day than the average person over 55 texts each year, Gladwell says. That’s what the data can tell us. What it can’t tell us is why.

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