If It’s Customer Loyalty You Want …
If loyalty systems are left entirely up to the sellers of the world, we’ll have as many different systems as we have sellers. Which, of course, is what we already have, and it’s a royal mess.
Agreed - and it has given me an idea. Stand by.
Source : Doc Searls (http://blogs.law.harvard.edu/vrm/2015/08/16/loyalty-means-nothing-if-customers-dont-have-their-own-ways-of-expressing-it/)