April 25, 2013

Without Analytics, Big Data is Just Noise

This piece from Brian Solis just caught my eye - his conclusion …

If you’re a business, the takeaway is that sharing without analytics is essentially useless, that engagement is not as valuable as insight, and that seeing things in context is more important than being popular.

… and there’s the problem for the small business person - there is no easy cost efficient way for small businesses to sort out that noise to make sense of it.

Read the full article :: Without Analytics, Big Data is Just Noise

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