April 15, 2013

It’s The Customer Stupid

In my experience, the behaviors and culture of an organization (large or small) that focuses on the Consumer as a customer is diametrically incompatible with the behaviors and culture of an organization that focuses on Business as a customer.

read the whole article here…. - and do NOT get me started !!!

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Too Big To Fail - Or Too Small To Succeed ? Exactly. I have no comment to add - just a GREAT article from Brian Solis. Part of the problem is that decision makers and stakeholders react to