March 23, 2013

In Sales, Social Media - Indirect Benefits Matter Most

The key is to focus not on direct benefits such as profits or sales volume, but on the indirect benefits — better market knowledge and increased customer engagement.

True - but it still needs to be measured - and then tied back to fiscal returns - no ?

via In Sales, Social Media’s Indirect Benefits Matter Most - Raj Agnihotri - Harvard Business Review.

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