February 9, 2013

Why Funnel Metrics are Essential to Marketing Operations

Guess why I love this article … Why Funnel Metrics are Essential to Marketing Operations

That’s right - because it talks of metrics and measures and understanding what you do. Not just doing it. Bonnie makes great points, we are on the same page - and nice to see that she is not throwing the baby out with the bath water.

Bonnie :

The challenge with the funnel data was that I could never get complete and accurate metrics and of course, as a marketing scientist this annoyed me incredibly.

Amen.

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Big Brother Turns Out To Be Big Data This has been weighing on my mind recently. For background reading have a read of this. More to come in a future post - but essentially my concern