November 23, 2012

EMail Marketing - Redux

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I find myself increasingly defending email to so many people these days - you know email is dead - long live social media - that I am truly happy to find and share an article by someone who not only supports it - but has somme good tips on how to improve your success. Enjoy.

I particularly points 7 and 8 (and yes - you read right)

7. Open Rate Is an Important Email Marketing Metric

8. Open Rate Is a Useless Email Marketing Metric

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EMail Marketing I find myself increasingly defending marketing to so many people these days - you know how it goes - “EMail is Dead” - long live Social Media. So

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Small Business Strategy: 10 Trends to Watch This excellent piece (of course) by Brian Solis just caught my eye. Enjoy. (“No company is too big to fail or too small to succeed.” resonated with