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EMail Marketing
email-marketingI find myself increasingly defending marketing to so many people these days - you know how it goes - “EMail is Dead” - long live Social Media. So imagine my delight to read two different articles today ….
One From Hubspot : 8 Dangerous (But Common) Misconceptions About Email Marketing
The Second From Smart Boy Designs : 8 Tips To Increase Email Newsletter Subscribers
If you EMail is dead - well - where do I start - topic of a different post.
Such wonderful words of wisdom including :
- Include a call-to-action
- Provide unique content
and
- People on Your Opt-in List Want to Hear From You
- Emails Have to Be Highly Designed - NOT