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The Challenge
Talking to a friend on Friday night - and wanted to capture a thought she had :::
“The people who have the knowledge, dont know how to sell it and those that want it (or need it), don’t know how to buy it.”
So - What is required is an honest broker.
Why ?
Because those seeking the knowledge are more often than not - not actually seeking the right knowledge. With problem solving there is usually more than one route.
As friend and colleague would have it “We need to avoid solving the wrong problem really well”