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The Future of what used to be called Advertising
future of ads@GapingVoid is well worth tracking. Well worth following. Well worth reading. Most of the time the reading bit is easy - he’s the guy that draws cartoons on the back of business cards. He has just posted what he self-describes as “Perhaps my most important blog post for a while. Time will tell.” Not sure - but it is starting to connect some dots for me around this whole social media thingy. You see I am one of those crazies that believe that
social media is here to stay BUT
social media hasn’t ever been away
It basically is a new name for something that we all do, always have done - been doing it for ever. Back in the day we had that old thing called Word of Mouth - but then the corporations started taking that over and replacing it with CorporateAd/Marketing speak.
We are coming full circle - but now all that stuff is being enabled through technology - we had to rename it and of course measure it.
Because it’s actually talking about stuff that actually matters to people. It’s not enough for people to like your product. For them to really LOVE it, somehow they’ve got to connect and empathize with the basic, primal human drives that compelled you create your product in the first place. The Purpose. The Idea. Otherwise you are just one more piece of clutter to them.
The Full Article : ‘The object-idea’ : the future of what used to be called advertising